DuKode was invited by Locately, a Harvard/MIT spinoff pioneering the science of location-based commercial analytics, to produce a concept print and movie exploring how Locately’s real-time, fine-grained analytical methods can be showcased on the big screen. The end-client is one of the world’s largest manufacturers of consumer goods.

This concept project may become a visualization software project, in which buyers’ journeys are shown as beautiful trails glowing on a simple map. Users of this software may filter through detailed demographic information to learn about the shopping preferences of previously underrepresented customer groups.